OUR STORY

THE BRAND

Pooja Advani - Pet Industry Expert, Canine Behaviorist, Hydrotherapist, Certified Groomer, Bach Therapist, Animal Communicator, and Conservationist, became increasingly conscious of the environmental impact humans had on a daily basis after working in the animal welfare industry for over a decade, both on an individual level and with animal welfare organizations.

She saw that even something as basic as a tooth paste was inflicting irreversible damage to the environment. She soon consciously started to make adjustments to her everyday life by choosing Cruelty-free brands and using environmentally friendly products.

In 2020, when the world was locked down, the journey of Earthhium began. She took multiple science courses and did thorough research to share eco-friendly skincare solutions and encourage people to lead more sustainable lives too.

Earthhium is a handmade, environmentally conscious, and cruelty-free skincare brand. We are committed to producing the purest, healthiest, and most environment-friendly products. We strive to introduce, encourage and empower you to take the best care of yourself, the people you love, and the world around you by using natural, non-toxic products while being entirely sustainable. No compromise required.

We are constantly seeking out the best available resources to create different products and figuring ways to package and ship to you in ways that minimize their impact on the environment. So you can enjoy benefits worry-free.

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POOJA ADVANI

Pet Industry Expert, Canine Behaviorist, Hydrotherapist, Certified Groomer, Bach Therapist, Animal Communicator, and Conservationist.

 

At the age of four, she dreamt of having a house full of dogs and other animals. As she grew older her passion grew. She would often pick up sick puppies and kittens from the street, clean them up, feed them, take care of them and find a better home for them. From the very beginning, animals were her love.

After completing her education and working in various fields like Gemology (GIA USA), Advertising, etc. She moved to Singapore and London to pursue her dream and educate herself in all aspects of pet care and grooming for her pet children. Four years later with some solid international work experience as a Certified Groomer, K9 Behaviourist, Trainer, and Hydrotherapist for small animals, Pooja moved back to India and founded Doggiie Dog World in May 2014.

Pooja Advani is a zealous, vibrant, and strong-willed personality with an impressive mix of being a thoroughbred professional.  Her passion for animal welfare and pet care comes through in the day-to-day management of the center and the various organizations she works with. As an Animal Conservationist, her larger life goal is to foster and rehabilitate animals from human slavery, especially elephants. She has adopted 2 elephants that are being rehabilitated in a wildlife reserve in Africa and 2 in a sanctuary in Thailand. In the year 2018 during the Ganpati festival, she raised over INR 5,00,000 through an online fundraising campaign towards the efforts of Wildlife SOS India to save Suman - a six-year-old, baby elephant that was in captivity and being broken to serve humans. (www.ket.to/poojaadvanismission) and the most recent, her 5th adopted elephant is in a permanent rehabilitation center in South Africa. She has spent more than a decade in the animal welfare industry and continues to work individually, with organizations and campaigns formed to save, protect and adopt animals. She also started an audio-video series called "Overllooked" on YouTube in which she spoke to various industry experts who tirelessly work towards the welfare of our planet, to educate people about the damage done to the environment. This inspired her to make significant changes to her own lifestyle. In 2020, when the world was locked down, the journey of Earthhium began. She took multiple science courses and did thorough research to share eco-friendly skincare solutions and encourage people to lead more sustainable lives too. Earthhium is a handmade, environmentally conscious, and cruelty-free skincare brand.

Her quest of doing more led to the Constitution of Derete, a new generation global technology company that helps people re-imagine their businesses in this digital age. She continues to try new things that fuel her childhood enthusiasm for welfare and sustainability and fulfill her adulthood vision.